Eat Fresh. Live Better. Give Better.
About us
A global food brand rooted in Asian values, born to serve clean and nourishing meals.
About EATBOX
EATBOX is a globally-minded food brand rooted in Asian culture.
Driven by the philosophy of “Eat Fresh. Live Better.”, we started in San Francisco Bay Area, delivering healthy, flavorful Asian-style takeout boxes that meet today’s fast-paced lifestyle.
Our mission is simple: to give people peace of mind with every meal. We uphold strict standards in sourcing, preparation, and packaging — because every EATBOX meal should feel like it was made with care.
With trademark registration across 20+ countries and global domain coverage, we are scaling our mission to bring health-conscious meals to more cities, more tables, and more people around the world.
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Brand Story & Founder’s Intent
Origins & Story
As takeout becomes a daily norm in urban life, consumers enjoy convenience—but at the cost of uncertainty. Unclear ingredient sourcing, questionable hygiene, and inconsistent taste have become widespread. The founder of EATBOX, first and foremost a father, grew concerned watching his son and others rely heavily on takeout. Instead of complaining, he chose to act.
Drawing from years of experience across food production, brand strategy, and internet technologies, he created a brand built on three principles: health, hygiene, and taste. With a vision for scalable, global expansion enabled by technology and operational standardization, EATBOX is more than a brand—it is a movement to redefine food responsibility.
EATBOX Core Cultural Values
Do not impose on others what you would not choose for yourself.
At EATBOX, we believe our customers deserve nothing less than what we would choose for ourselves. Inspired by Confucius’ timeless principle, we create food and services that reflect empathy, integrity, and respect. We never serve what we wouldn’t personally eat, and we never cut corners on health, hygiene, or honesty.
In Practice at EATBOX:
-- We select only wholesome, natural ingredients we’d serve to our own families.
-- We reject overly processed foods and maintain full supply chain transparency.
-- We strive to offer a clean, respectful, and caring dining experience—no shortcuts, no compromises.
A house that accumulates good deeds will surely enjoy lasting blessings.
From the I Ching, this ancient saying reminds us that acts of kindness bring lasting rewards. At EATBOX, we believe that building a good brand starts with doing good. Whether toward our customers, employees, or the communities we serve, we aim to plant seeds of kindness that grow into shared blessings.
In Practice at EATBOX:
-- We promote low-carbon meals and reduce packaging waste for a healthier planet.
-- We support food donation initiatives to minimize waste and fight hunger.
-- We operate fairly, sustainably, and ethically—with people and purpose at heart.
Brand Culture Statement
At EATBOX, “Do not impose on others what you would not choose for yourself” guides our commitment to integrity, while “A house that accumulates good deeds will surely enjoy lasting blessings” reflects our promise to society.
Every meal box we offer carries not only flavor and nourishment, but also sincerity, kindness, and the power to do good.
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